Once again, Publicitymedia has provided the heavy lifting for a BAFTA awards night – this time it was the 2013 Television Awards.
On Sunday May 12th, at the Royal Festival Hall, as stars arrived on the red carpet for the biggest British TV night of the year, hundreds of photographers started snapping away and behind the scenes, BAFTA editors started tweaking the images for print, online and TV.
And once the hundreds of images are ready for prime-time, the backstage team were uploading them to the Publicitymedia platform and distributing them out for use by BAFTA staff, commercial partners, PRs and journalists around the world.
The platform has drastically cut the time between stars being snapped and those pictures being flashed around the world.
Until now, the BAFTA team had to use email and FTP to move edited images out as quickly as they can, wrestling with limitations on file sizes and formats to try and deliver as much as possible as quickly as possible.
But with Publicitymedia, pictures can be gathered together into specific releases for specific users, giving them instant access to just the images they are interested in and allowing them to download just those pictures as fast as their connections allow.
At the show’s legendary after-party, Ingrid Travis and Jo Knight – the better halves of Maglabs’ joint MDs Andy Travis and David Knight – had a chance to meet BAFTA nominated actor and comedian Greg Davies – Mr Gilbert, the sadistic head of sixth form in The Inbetweeners and harassed dad in the sitcom Cuckoo.
BAFTA’s mission is to celebrate, identify, reward and celebrate excellence in the moving image and many people often forget that this internationally renowned organisation is a charity. Publicitymedia helps the BAFTA team behind the world famous mask to deliver on it’s promise to both the public and its commercial partners by moving images faster than ever before.