Release Name and Release Description
On the Details Tab, the only mandatory fields you must complete are giving the release a name and a short description (up to 100 characters). The system won’t let you move on without putting this information on but it’s not a problem; you can come back and change it later.
It’s a good idea to make the name of a Release clear and use the Release Description to give recipients an exact idea of what they can expect to find inside.
Note that the Release Name is the Subject Line of the email notification and so is the first thing that you have to ‘hook’ the recipient into opening your email and seeing your content.
You can also choose an image from your Content Library to use instead of the orange folder. This will make your release more prominent in front of the Business and Media Partners you are dealing with.
These three things together can be a powerful tool in getting your release the attention it deserves among your Media Partners but as this information is also surfaced in a number of places around your Publicitymedia setup, it can also be helpful to your Business Colleagues, Business Partners and fellow Administrators.
The Release Name and the Release Description are also used when users are searching the system for your releases – another good reason to make sure you’ve got them right!
If you have added Release Branding Templates, you also have the ability to apply the branding per release. The first option in the drop down will be ‘None – use Standard Branding’ and if no release branding templates exist then this will be the only option available.
Once you have selected a branding template from the drop down and you have finished editing your release, you can save your release or publish it. The branding will then be visible to you and the users who have access to this release.
The ‘Release On’ field lets you set a specific day and hour in the future to publish your release. You can do this but clicking on the small calendar icon next to it. To clear publishing any date and time details you may have put in, click on the calendar icon and use the ‘Clear’ button to remove it.
The Expiry Date field works the same way, but lets you set a date (but not a time) to unpublish the release. As you might expect, after this time, links to the release will not work and the material and information contained within a release will not be accessible to those who have had access to this previously.
This is useful in a number of common situations for example; you may want to allow potential buyers to view screeners for a limited time.
Between them these two fields that decide when a release goes live and when it expires give you remote control over publishing and withdrawing releases – allowing you to publish and unpublish releases without having to be in the office or at your computer. You can be at home with a glass of wine, safe in the knowledge that your release is being sent out.
The release image is the ‘hero image’ used at the top of the Release Text and is included in the email notification and the PDF of the Release Text that recipients can download. It is intended to add a visual element to the information contained in the release text, for example it could be a poster, packshot, a still from the content or a title treatment. Whatever works best to accompany your message.
The Release Text is a powerful but simple rich text editor that allows you to format text to create perfectly formatted and branded press releases and other announcements.
You can use the rich text editor to write and format your own text which allows you to change headline sizes, font weights, colours, text alignments, images, links and bulleted/numbered lists.
Or you can simply copy and paste in previously created text from Microsoft Word or from an HTML page on the Web and all of the formatting from the original document will come across with it.
Click ‘Save your Draft and Continue Editing’ and then click the ‘Files’ tab to proceed.